Cheetos takes the cake for strategically placing brand attributes in every place possible, and had the potential to be a social media phenomenon, one major thing missing…. the FASHION DESIGNS on the runway. They were definitely cute and very well thought out for a social media campaign to promote the #NYFW experience. Yet the Runway Fashion is for extravagantly relevant yet inventive and comfortable designs for the Winter Season. Experimenting with fashion on new levels is NECESSARY when creating a spectacle and main attraction.
Super fine line between Industry appropriation and genuinely supporting the art of Fashion Design. Effective design come from Inception. Inception is the follicle of all ideas and concepts, which is necessary for maximum outreach.