ART

Jack's House of Crunch - Los Angeles Pop-up - Was it a bust?

Jack in the Box fast-food restaurant created a Los Angeles pop-up shop highlighting all the sensations we should experience while eating the new chicken tenders.

We visited the Pop-up and needless to say, it looks more fun in pictures. The huge chicken tender was definitely the focal point of the space. The room felt empty and nothing provoked a “WOW” emotion. We are lucky in Los Angeles to have such a wide range of influential talent, although, its not sustainable for business to rely solely on paid impressions because organic impressions are a true sign of an effective content campaign. Paid influencer posts are easy, yet diverting more of the budget into inventive yet cost effective multidimentional experiences will provoke consumers authentic engagement.

The fusion of tangible creativity that portrays the brand messaging is difficult, yet extremely effective!

Checkout the hash tag #JacksHouseOfCrunch and tell us what you think.

NyLaurent created an Exclusive Fashion Exhibition for the historical Hollywood Bowl

Fashion has the power to transform any event into a glamorous affair and provoke positive emotions that are scientifically proven to produce serotonin, decrease depression and instantly shift ones mood. WOW! Fashion is a tangible form of Creative Expression that is also a silent identity for Artists.

We created a Fashion Exhibition and 1970’s Disco experience for Hollywood Bowl. Inspired by iconic Female Musicians, attendees were able to wear 70’s Fashion, take photos in-front of a custom Art Instillation made from Vintage records and peruse the Vintage Couture Boutique.

This traveling experience was extremely successful and available for any destination.

The NyLaurent Experiences are customized base on the event theme. If you are interested in a custom Experience, contact us today!

info@NyLaurent.com

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Tori Cawley - Visionary Photographer creating through a lens of Fantasy & Strangeness

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Tori Cawley

Visionary Photographer creating through a lens of Fantasy and Strangeness

Photograph: Tori Cawley

The photographer behind the lens of most NyLaurent #FoodAndFashion Content, Tori Cawley’s photography style is an interesting mix of Fantasy and Eccentric elements that distinctly sets the presidency for imaginative landscape.

Learn more about what inspires Tori….

What inspired you to become a photographer?

 Creating things from scratch has always been a pleasure of mine. I never quite mastered drawing the human form so when I discovered that I could still create the images in my head by compositing photos I was hooked. I started creating collages with the photos I took and it grew from there.  

What makes your photography distinctive? 

 For me, sometimes reality just isn't enough, I like to bring an element of fantasy and strangeness to all of my photos, whether it be creepy or light-hearted. Even my self-portraits are eccentric versions of myself that I imagine live in parallel universes.  

Who are other photographers that inspire you? 

 Nadia Lee Cohen, hands down my favorite for her exaggerated yet elegant aesthetic and her satire of American lifestyles. Tim Walker is an amazing storyteller and brings amazing fantasy worlds to life. Lastly, I am always inspired by the sci-fi & mixed media that Dana Trippe brings to life. 

How do you plan on using photography to step into the next evolution for life? 

 My latest project is creating an online magazine platform to interview and appreciate up and coming photographers with an underground style. As a photographer and art lover myself, I think getting to see into the brilliant minds of the people who create art that moves us is just as important as seeing their photos. So my hopes are that my photography will help me launch this project and bring light to other amazing artists of all mediums and create a community

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White Castle contributes to Justice Fund through sales of Branded Merchandise

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Photograph: Liz Barclay

White Castle partners with Telfar, established 2005 in New York to create unique Branded Merchandise worn by all 10,000 White Castle employees and sold Internationally. 100% of the proceeds going towards the Robert F. Kennedy Human Rights Liberty And Justice fund, to help pay bail for minors held on Rikers Island.

White Castle restaurants are predominately located in low income communities which is considered home to a large percentage of incarcerated youth. We applaud White Castle for supporting humanitarian efforts that severely impact the younger generations in these communities.

Great Job White Castle. Read more by clicking HERE

Social Media Art Instillations at Candy Conventions should be a no-brainer…. good thing NyLaurent was on the Sweetarts Team

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Photograph: NyLaurent

While perusing the Sweets & Snacks Expo in Chicago, it was mind blowing to see the immense opportunity to merge inventive, emotion provoking Social Media moments that spark action from the attendees. NyLaurent was extremely successful at achieving this goal through custom Art Instillations. We simply used the fun, colorful aesthetic of the Sweetarts brand, ideated around the available space and developed an exciting concept that significantly increased foot traffic through the branded booth.

NyLaurent CEO Nyleve Henry has extensive experience within CPG Supply Chain operations and experienced the link between Marketing and the velocity of candy sales. With thousands of Sugar brands competing for the same Market Share, the infusion of Art, Fashion & Music into Content Campaigns is a strategic way to increase intrinsic value.

NyLaurent plans to organically merge more CPG Brands into trending Social Digital conversations centered around Fashion, Art & Music. We are super exited to create a bridge for CPG Brands to cross over into a demographic of consumers waiting to be inspired by the iconic brands we have grown to love over the decades. Subscribe for more updates…

Merging Food & Fashion… Which brands have the formula to success?

Photograph: NyLaurent   With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.  From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.  “Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market  HERE

Photograph: NyLaurent

With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.

From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.

“Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market HERE

Donuts, Donuts, Donuts.... An Unconventional Work of Art

Photography: NyLaurent

Donuts are a quintessential staple to American cuisine. From gourmet offerings that infuse culinary expertise, to the corner shops that sell Donuts and Chineese food combos for $5.99, essentially donuts are consumed by everyone! 10 Billion eaten annually to be exact.

We decided to take this American staple and create donut designs that represent the mergence of Fashion and Art. Inspired by Dunkin Donuts Brand, we hope to embolden others through unconventional methods of artistic expression.  

This KFC Branded Merchandise was a complete success!

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Photograph: Liz Barclay

KFC is winning with this Limited Edition Branded Merchandise Collection! It completely sold-out and Pop-Culture enthusiasts are anticipating the next exclusive drop. Here are 4 reasons why this Limited Edition KFC Branded Merchandise was a complete success:

  1. Classic designs with relevant KFC branding

  2. The merchandise was available on the official KFC website which brought new traffic to the branded platform

  3. Relevant attributes associated with the KFC brand but also sparks a since of imagination

  4. All the pieces in the collection were practical and designed in a way that anyone from my younger sister to grandmother could wear with confidence

Checkout the full collection HERE