SPOTLIGHT

"The Culture" : 8/8/19 : Pop-Culture Fusion between Los Angeles & Tokyo

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TRUNK (HOTEL)

THURSDAY, AUGUST 8TH

8:00 - 11:30 PM

5-31 JINGUMAE

SHIBUYA-KU, TOKYO 

As a Pop Culture TasteMaker in Los Angeles, “The Culture” is intended to connect Tokyo Emerging Artists to the Los Angeles Fashion & Entertainment Industry.

We are providing the opportunity for Fashion and Entertainment Artists in Tokyo to enter the Los Angeles market.

Join “The Culture”, for cool vibes, great music and necessary business resources.

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Jack's House of Crunch - Los Angeles Pop-up - Was it a bust?

Jack in the Box fast-food restaurant created a Los Angeles pop-up shop highlighting all the sensations we should experience while eating the new chicken tenders.

We visited the Pop-up and needless to say, it looks more fun in pictures. The huge chicken tender was definitely the focal point of the space. The room felt empty and nothing provoked a “WOW” emotion. We are lucky in Los Angeles to have such a wide range of influential talent, although, its not sustainable for business to rely solely on paid impressions because organic impressions are a true sign of an effective content campaign. Paid influencer posts are easy, yet diverting more of the budget into inventive yet cost effective multidimentional experiences will provoke consumers authentic engagement.

The fusion of tangible creativity that portrays the brand messaging is difficult, yet extremely effective!

Checkout the hash tag #JacksHouseOfCrunch and tell us what you think.

Adidas designed an Exclusive Arizona Ice Tea sneaker and it created a Frenzy!!

The Power of Pop-Culture can bring strategic Brand Awareness to any Consumer Package Good. The iconic Arizona Ice Tea has always been a staple within American convenient stores. With increased competition in the Food & Beverage category, established brands are looking to “unconventional” ways to maintain sales velocity.

We agree that the shoes are super cute and definitely trend-worth. The sneakers were sold for $.99 - same price as the drink - created a frenzy in the streets of SoHo New York that wasn’t anticipated. With such a lucrative re-sale sneaker industry, Arizona was practically giving away $$$.

Read more by clicking HERE

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Donuts, Donuts, Donuts.... An Unconventional Work of Art

Photography: NyLaurent

Donuts are a quintessential staple to American cuisine. From gourmet offerings that infuse culinary expertise, to the corner shops that sell Donuts and Chineese food combos for $5.99, essentially donuts are consumed by everyone! 10 Billion eaten annually to be exact.

We decided to take this American staple and create donut designs that represent the mergence of Fashion and Art. Inspired by Dunkin Donuts Brand, we hope to embolden others through unconventional methods of artistic expression.