Monica Cargile - Senior Fashion Editor for "A BOOK OF" magazine

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NyLaurent Wardrobe featured in VULKAN Magazine, styled by Senior Fashion Editor Monica Cargile.

Checkout Monica’s take on styling misconceptions and her journey to becoming a Senior Fashion Editor…

NYLAURENT: Did you always have a love for clothing and a desire to be in the fashion industry?

MC: Not at all, lol! I actually wanted to be a Psychologist when I was younger. Since hind sight is 20/20, I do look back and realize that I always had an eye for fashion though. As a child, I would love looking through my mother's closet and always had a suggestion about what she should wear. I loved when she had a party to attend and she would wear sequins and bright colors. Even today, I am captivated by ornamental pieces.

NYLAURENT: How did you start styling?

MC: After college, I worked at a small music production company in Hollywood. I did everything from answer the phones to run the artists' myspace pages. Whenever the artist had a live appearance or photoshoot I would ask to help with their "imaging". I didn't even know that styling was a job! I received a lot of great feedback and decided to pursue styling as a career. I landed an internship with a Celebrity Stylist and never looked back.

NYLAURENT: What do you like most about your job?

MC: I love the transformation process. Whether I'm styling a client for the red carpet or a model for an editorial, I love watching the person become this glamorous, 2.0 version of themselves. You can see their confidence rise and it's amazing to be a part of it.

NYLAURENT: What are the biggest misconceptions that people have about styling?

MC: Most people don't realize how much work goes into the looks that they see. They see a beautiful picture in a magazine but don't know I had to promise my first born for that dress, lol. The footwork to make that picture happen is not glamorous at all. Shlepping garment bags, going to fedex, returning all the items. There is a lot of prep and time involved for every project.

NYLAURENT: Do you work with magazines often?

MC: Yes, I am a contributing Fashion Editor to different magazines like L'Officiel Australia and The Wrap, but I am also the Senior Fashion Editor at A BOOK OF magazine, based here in LA. I love being able to shape the fashion direction of the magazine and as a black woman it is so important to have a platform and a voice in this industry.

Instagram @monicacargile

Website: www.monicacargile.com

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Reinventing Flea Market Culture

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Click HERE to see more images!

Introducing the NyLaurent Experience!

Its no secret that brick & mortar retail is dying a slow death. Online retail fashion is a oversaturated beast that is only projected to move even faster. We enjoy the experience of actually trying on the wardrobe and catching a Vibe from the ambiance of a store. So it was a no-brainer to create a captivating shopping experience and take it to the consumer. Millennial’s spend a huge chunk of cash on having a good time, so its only natural that we bring the fun and fashion to them!

NyLaurent has re-invented the mundane Flea Market aesthetic into a Fascinating destination for Pop-culture TasteMakers. In Partnership with Melrose Trading Post, the Traveling 70’s Disco Lounge is an exciting destination featuring cool girl fashion and Music from @LondynDouglas @ShopTheClub .

Come catch a Vibe at the next 70’s Disco Party all Summer 2019!

Click HERE to see more images!

Let us bring the experience to your next outdoor Market or Event.

Contact us: Info@NyLaurent.com

Q1 2019 Look-Book ----- NyLaurent Fashion Showroom

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NyLaurent Fashion Showroom

Q1 2019 Look Book

The NyLaurent Fashion Showroom in Los Angeles, CA is a key wardrobe resource for talented creatives to brings any vision to life. Wardrobe available for pulls & rental.

Email Client Services for all enquiries. Info@NyLaurent.com

Click HERE to access the full look-book

Customization also available!

The Laziest approach to Food & Fashion Campaigns

If there is such a thing as fashion exploitation, this McDonalds line promoting the collaboration with delivery service UberEATS would be it! Creating a textile with screen printed objects is just that. If the intent is to use fashion as a medium to communicate with Fashion enthusiasts, the secret is to tastefully display key brand attributes wile focusing on creating a trend setting design. 

At the NyLaurent Visual Design Agency, we are at the intersection of Food And Fashion. With a deep rooted understanding of  “Path-to-purchase”, consumer shopping habits and trend setting fashion; we will execute a #FoodAndFashion campaign guaranteed to send a memorable message to both Food and Fashion enthusiasts. 

 

Tori Cawley - Visionary Photographer creating through a lens of Fantasy & Strangeness

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Tori Cawley

Visionary Photographer creating through a lens of Fantasy and Strangeness

Photograph: Tori Cawley

The photographer behind the lens of most NyLaurent #FoodAndFashion Content, Tori Cawley’s photography style is an interesting mix of Fantasy and Eccentric elements that distinctly sets the presidency for imaginative landscape.

Learn more about what inspires Tori….

What inspired you to become a photographer?

 Creating things from scratch has always been a pleasure of mine. I never quite mastered drawing the human form so when I discovered that I could still create the images in my head by compositing photos I was hooked. I started creating collages with the photos I took and it grew from there.  

What makes your photography distinctive? 

 For me, sometimes reality just isn't enough, I like to bring an element of fantasy and strangeness to all of my photos, whether it be creepy or light-hearted. Even my self-portraits are eccentric versions of myself that I imagine live in parallel universes.  

Who are other photographers that inspire you? 

 Nadia Lee Cohen, hands down my favorite for her exaggerated yet elegant aesthetic and her satire of American lifestyles. Tim Walker is an amazing storyteller and brings amazing fantasy worlds to life. Lastly, I am always inspired by the sci-fi & mixed media that Dana Trippe brings to life. 

How do you plan on using photography to step into the next evolution for life? 

 My latest project is creating an online magazine platform to interview and appreciate up and coming photographers with an underground style. As a photographer and art lover myself, I think getting to see into the brilliant minds of the people who create art that moves us is just as important as seeing their photos. So my hopes are that my photography will help me launch this project and bring light to other amazing artists of all mediums and create a community

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White Castle contributes to Justice Fund through sales of Branded Merchandise

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Photograph: Liz Barclay

White Castle partners with Telfar, established 2005 in New York to create unique Branded Merchandise worn by all 10,000 White Castle employees and sold Internationally. 100% of the proceeds going towards the Robert F. Kennedy Human Rights Liberty And Justice fund, to help pay bail for minors held on Rikers Island.

White Castle restaurants are predominately located in low income communities which is considered home to a large percentage of incarcerated youth. We applaud White Castle for supporting humanitarian efforts that severely impact the younger generations in these communities.

Great Job White Castle. Read more by clicking HERE

Social Media Art Instillations at Candy Conventions should be a no-brainer…. good thing NyLaurent was on the Sweetarts Team

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Photograph: NyLaurent

While perusing the Sweets & Snacks Expo in Chicago, it was mind blowing to see the immense opportunity to merge inventive, emotion provoking Social Media moments that spark action from the attendees. NyLaurent was extremely successful at achieving this goal through custom Art Instillations. We simply used the fun, colorful aesthetic of the Sweetarts brand, ideated around the available space and developed an exciting concept that significantly increased foot traffic through the branded booth.

NyLaurent CEO Nyleve Henry has extensive experience within CPG Supply Chain operations and experienced the link between Marketing and the velocity of candy sales. With thousands of Sugar brands competing for the same Market Share, the infusion of Art, Fashion & Music into Content Campaigns is a strategic way to increase intrinsic value.

NyLaurent plans to organically merge more CPG Brands into trending Social Digital conversations centered around Fashion, Art & Music. We are super exited to create a bridge for CPG Brands to cross over into a demographic of consumers waiting to be inspired by the iconic brands we have grown to love over the decades. Subscribe for more updates…

Merging Food & Fashion… Which brands have the formula to success?

Photograph: NyLaurent   With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.  From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.  “Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market  HERE

Photograph: NyLaurent

With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.

From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.

“Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market HERE

Donuts, Donuts, Donuts.... An Unconventional Work of Art

Photography: NyLaurent

Donuts are a quintessential staple to American cuisine. From gourmet offerings that infuse culinary expertise, to the corner shops that sell Donuts and Chineese food combos for $5.99, essentially donuts are consumed by everyone! 10 Billion eaten annually to be exact.

We decided to take this American staple and create donut designs that represent the mergence of Fashion and Art. Inspired by Dunkin Donuts Brand, we hope to embolden others through unconventional methods of artistic expression.  

This KFC Branded Merchandise was a complete success!

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Photograph: Liz Barclay

KFC is winning with this Limited Edition Branded Merchandise Collection! It completely sold-out and Pop-Culture enthusiasts are anticipating the next exclusive drop. Here are 4 reasons why this Limited Edition KFC Branded Merchandise was a complete success:

  1. Classic designs with relevant KFC branding

  2. The merchandise was available on the official KFC website which brought new traffic to the branded platform

  3. Relevant attributes associated with the KFC brand but also sparks a since of imagination

  4. All the pieces in the collection were practical and designed in a way that anyone from my younger sister to grandmother could wear with confidence

Checkout the full collection HERE