Nylaurent

Poppin Tag's at the Gold Bag : "The Gold Bag Lounge"

For the last 5 years we have Popped-up all over Southern California selling trendsetting fashion & novelty goods; quickly realizing our demographic is Fashion & Content Tastemakers searching for tangible inspiration. Consumers are more interested in brands with disruptive strategies that create unexpected excitement during an average day. 

The Gold Bag Lounge is a safe and stylish space for Pop-Culture Enthusiasts to find creative inspiration, connect with Fashion & Music Tastemakers and influence Pop-Culture Media. The Lounge provides a since of “Home” for Creatives to share concepts, fashion trends and develop long standing relationships. The Lounge set-up is extremely effective at attracting Pop-Culture enthusiasts  and has generated 5x more foot traffic than neighboring vendors at the hottest Los Angeles Outdoor Markets. 

We are now leveraging our platform & Pop-up expertise to increase strategic Brand Awareness for other Fashion/Food/Beverage Brands.  

Come pop-up with us in 2020, we love making new friends!

 

Maintain a High Fashion Profile Without the Carbon Footprint

high fashion meets plastic

NyLaurent Visual Design Agency utilized common plastics and other materials to create a carbon footprint free photoshoot.

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Recycling Materials to Create High Fashion

Proving beauty can be found anywhere, NyLaurent Visual Design Agency showcases how materials found on the street can be upcycled to create a chic backdrop

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Editorial fashion and styles have reached a bold and new way of marketing business. Utilizing recycled materials to create imaginative content is a great alternative when looking to creatively express a brand aesthetic without contributing to the carbon footprint.

Ethical and sustainable fashion trends have increased in wake of an impending climate crisis. One of the world’s biggest pollutants is the textile industry, and although a hunger for something new and exciting to wear is nothing to be ashamed of, the consumer should still be aware of the detrimental effects that fast fashion has on the environment.

According to a study done by the UN Partnership on Sustainable Fashion, nearly 20 percent of wastewater and 10 percent of carbon emissions globally can be contributed to fast fashion.

However, consumers are starting to notice the issues and take action. It doesn’t take much to incorporate green into someone’s everyday life.

 NyLaurent Visual Design Agency is an innovative agency dedicated to embracing fashion, style and pop culture while remaining as sustainable and ethical as possible with a carbon neutral mission.

CEO Nyleve Henry is reinventing pop culture and creating innovative wardrobe that reaches beyond the limitations of modern design which creates new practices circled around environmentalism and zero carbon emissions.

NyLaurent Visual Design Agency creates campaigns, executes photo shoots and organizes events by staying true to brand aesthetic and creating authentic stories with compelling images.

Henry hopes to inspire and spark discussion on a more sustainable but still aesthetic future. The dialogue starts with education and inspiring others to waste less and recycle more.

Opportunities to see beauty are everywhere.

In a recent photo shoot, focused on zero carbon emission, Henry and her team took to the streets of Los Angeles and found plastic bottles and netting to incorporate into a high fashion profile.

“There are already enough resources on this planet to create beautiful art”, Henry said. “We can create fashion from recycled textiles and redesign vintage”.

Fashion and marketing can be bold new and innovative while incorporating recycled materials that aren’t traditionally so.

For those wanting to join the discussion or to schedule an appointment to organize a carbon neutral photoshoot, email info@NyLaurent.com.

Model amid sea of plastic showcasing harm to the environment

Model amid sea of plastic showcasing harm to the environment

Model with cardboard boxes proving recyclables can be high fashion

Model with cardboard boxes proving recyclables can be high fashion

"The Culture" : 8/8/19 : Pop-Culture Fusion between Los Angeles & Tokyo

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TRUNK (HOTEL)

THURSDAY, AUGUST 8TH

8:00 - 11:30 PM

5-31 JINGUMAE

SHIBUYA-KU, TOKYO 

As a Pop Culture TasteMaker in Los Angeles, “The Culture” is intended to connect Tokyo Emerging Artists to the Los Angeles Fashion & Entertainment Industry.

We are providing the opportunity for Fashion and Entertainment Artists in Tokyo to enter the Los Angeles market.

Join “The Culture”, for cool vibes, great music and necessary business resources.

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NyLaurent created an Exclusive Fashion Exhibition for the historical Hollywood Bowl

Fashion has the power to transform any event into a glamorous affair and provoke positive emotions that are scientifically proven to produce serotonin, decrease depression and instantly shift ones mood. WOW! Fashion is a tangible form of Creative Expression that is also a silent identity for Artists.

We created a Fashion Exhibition and 1970’s Disco experience for Hollywood Bowl. Inspired by iconic Female Musicians, attendees were able to wear 70’s Fashion, take photos in-front of a custom Art Instillation made from Vintage records and peruse the Vintage Couture Boutique.

This traveling experience was extremely successful and available for any destination.

The NyLaurent Experiences are customized base on the event theme. If you are interested in a custom Experience, contact us today!

info@NyLaurent.com

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Monica Cargile - Senior Fashion Editor for "A BOOK OF" magazine

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NyLaurent Wardrobe featured in VULKAN Magazine, styled by Senior Fashion Editor Monica Cargile.

Checkout Monica’s take on styling misconceptions and her journey to becoming a Senior Fashion Editor…

NYLAURENT: Did you always have a love for clothing and a desire to be in the fashion industry?

MC: Not at all, lol! I actually wanted to be a Psychologist when I was younger. Since hind sight is 20/20, I do look back and realize that I always had an eye for fashion though. As a child, I would love looking through my mother's closet and always had a suggestion about what she should wear. I loved when she had a party to attend and she would wear sequins and bright colors. Even today, I am captivated by ornamental pieces.

NYLAURENT: How did you start styling?

MC: After college, I worked at a small music production company in Hollywood. I did everything from answer the phones to run the artists' myspace pages. Whenever the artist had a live appearance or photoshoot I would ask to help with their "imaging". I didn't even know that styling was a job! I received a lot of great feedback and decided to pursue styling as a career. I landed an internship with a Celebrity Stylist and never looked back.

NYLAURENT: What do you like most about your job?

MC: I love the transformation process. Whether I'm styling a client for the red carpet or a model for an editorial, I love watching the person become this glamorous, 2.0 version of themselves. You can see their confidence rise and it's amazing to be a part of it.

NYLAURENT: What are the biggest misconceptions that people have about styling?

MC: Most people don't realize how much work goes into the looks that they see. They see a beautiful picture in a magazine but don't know I had to promise my first born for that dress, lol. The footwork to make that picture happen is not glamorous at all. Shlepping garment bags, going to fedex, returning all the items. There is a lot of prep and time involved for every project.

NYLAURENT: Do you work with magazines often?

MC: Yes, I am a contributing Fashion Editor to different magazines like L'Officiel Australia and The Wrap, but I am also the Senior Fashion Editor at A BOOK OF magazine, based here in LA. I love being able to shape the fashion direction of the magazine and as a black woman it is so important to have a platform and a voice in this industry.

Instagram @monicacargile

Website: www.monicacargile.com

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Reinventing Flea Market Culture

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Click HERE to see more images!

Introducing the NyLaurent Experience!

Its no secret that brick & mortar retail is dying a slow death. Online retail fashion is a oversaturated beast that is only projected to move even faster. We enjoy the experience of actually trying on the wardrobe and catching a Vibe from the ambiance of a store. So it was a no-brainer to create a captivating shopping experience and take it to the consumer. Millennial’s spend a huge chunk of cash on having a good time, so its only natural that we bring the fun and fashion to them!

NyLaurent has re-invented the mundane Flea Market aesthetic into a Fascinating destination for Pop-culture TasteMakers. In Partnership with Melrose Trading Post, the Traveling 70’s Disco Lounge is an exciting destination featuring cool girl fashion and Music from @LondynDouglas @ShopTheClub .

Come catch a Vibe at the next 70’s Disco Party all Summer 2019!

Click HERE to see more images!

Let us bring the experience to your next outdoor Market or Event.

Contact us: Info@NyLaurent.com

Q1 2019 Look-Book ----- NyLaurent Fashion Showroom

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NyLaurent Fashion Showroom

Q1 2019 Look Book

The NyLaurent Fashion Showroom in Los Angeles, CA is a key wardrobe resource for talented creatives to brings any vision to life. Wardrobe available for pulls & rental.

Email Client Services for all enquiries. Info@NyLaurent.com

Click HERE to access the full look-book

Customization also available!