FOOD INDUSTRY NEWS

T-Shirts... The No-Brainer in Food & Fashion Branded Merchandise

Everyone loves a good T-Shirt, no frills, no whistles, just a basic T-shirt. Many successful brands were started as a T-shirt lifestyle brand and have since use their ‘Mission’ to earn recognition. T-shirts are also the 1st option companies think of when wanting to invest in tangible marketing tools. Food & Fashion, the two necessities in life, offer a fun and inventive platform to design effective T-Shirt messaging and a fresh take on branded merchandise. “Shake Shack x Highsnobiety”, “McDonald’s x Colette”, and “Stussy x Plan Check” are just a few of those collaborations that highlight the food brand as well as the fashion designer.

Check out more Pop-Culture Fashion & Food Collections: CLICK HERE

Jack's House of Crunch - Los Angeles Pop-up - Was it a bust?

Jack in the Box fast-food restaurant created a Los Angeles pop-up shop highlighting all the sensations we should experience while eating the new chicken tenders.

We visited the Pop-up and needless to say, it looks more fun in pictures. The huge chicken tender was definitely the focal point of the space. The room felt empty and nothing provoked a “WOW” emotion. We are lucky in Los Angeles to have such a wide range of influential talent, although, its not sustainable for business to rely solely on paid impressions because organic impressions are a true sign of an effective content campaign. Paid influencer posts are easy, yet diverting more of the budget into inventive yet cost effective multidimentional experiences will provoke consumers authentic engagement.

The fusion of tangible creativity that portrays the brand messaging is difficult, yet extremely effective!

Checkout the hash tag #JacksHouseOfCrunch and tell us what you think.

Adidas designed an Exclusive Arizona Ice Tea sneaker and it created a Frenzy!!

The Power of Pop-Culture can bring strategic Brand Awareness to any Consumer Package Good. The iconic Arizona Ice Tea has always been a staple within American convenient stores. With increased competition in the Food & Beverage category, established brands are looking to “unconventional” ways to maintain sales velocity.

We agree that the shoes are super cute and definitely trend-worth. The sneakers were sold for $.99 - same price as the drink - created a frenzy in the streets of SoHo New York that wasn’t anticipated. With such a lucrative re-sale sneaker industry, Arizona was practically giving away $$$.

Read more by clicking HERE

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The Laziest approach to Food & Fashion Campaigns

If there is such a thing as fashion exploitation, this McDonalds line promoting the collaboration with delivery service UberEATS would be it! Creating a textile with screen printed objects is just that. If the intent is to use fashion as a medium to communicate with Fashion enthusiasts, the secret is to tastefully display key brand attributes wile focusing on creating a trend setting design. 

At the NyLaurent Visual Design Agency, we are at the intersection of Food And Fashion. With a deep rooted understanding of  “Path-to-purchase”, consumer shopping habits and trend setting fashion; we will execute a #FoodAndFashion campaign guaranteed to send a memorable message to both Food and Fashion enthusiasts. 

 

White Castle contributes to Justice Fund through sales of Branded Merchandise

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Photograph: Liz Barclay

White Castle partners with Telfar, established 2005 in New York to create unique Branded Merchandise worn by all 10,000 White Castle employees and sold Internationally. 100% of the proceeds going towards the Robert F. Kennedy Human Rights Liberty And Justice fund, to help pay bail for minors held on Rikers Island.

White Castle restaurants are predominately located in low income communities which is considered home to a large percentage of incarcerated youth. We applaud White Castle for supporting humanitarian efforts that severely impact the younger generations in these communities.

Great Job White Castle. Read more by clicking HERE

Social Media Art Instillations at Candy Conventions should be a no-brainer…. good thing NyLaurent was on the Sweetarts Team

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Photograph: NyLaurent

While perusing the Sweets & Snacks Expo in Chicago, it was mind blowing to see the immense opportunity to merge inventive, emotion provoking Social Media moments that spark action from the attendees. NyLaurent was extremely successful at achieving this goal through custom Art Instillations. We simply used the fun, colorful aesthetic of the Sweetarts brand, ideated around the available space and developed an exciting concept that significantly increased foot traffic through the branded booth.

NyLaurent CEO Nyleve Henry has extensive experience within CPG Supply Chain operations and experienced the link between Marketing and the velocity of candy sales. With thousands of Sugar brands competing for the same Market Share, the infusion of Art, Fashion & Music into Content Campaigns is a strategic way to increase intrinsic value.

NyLaurent plans to organically merge more CPG Brands into trending Social Digital conversations centered around Fashion, Art & Music. We are super exited to create a bridge for CPG Brands to cross over into a demographic of consumers waiting to be inspired by the iconic brands we have grown to love over the decades. Subscribe for more updates…

Merging Food & Fashion… Which brands have the formula to success?

Photograph: NyLaurent   With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.  From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.  “Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market  HERE

Photograph: NyLaurent

With the Fashion Industry seeming to hit its peek in America influence, food brands are looking to Fashion Designers to infuse creativity and broaden consumer reach. Weather you like it or not, Fashion is apart of everyones lives, just like food. By creating relevant synergies between the food brand aesthetic and inspirational yet understandable designs, the Brand Awareness opportunities are endless.

From restaurants to specialty grocery stores, soon you'll be shopping for Exclusive Fashion at your favorite dining spots.

“Collaboration has become such a big part of the fashion industry that it's happening everywhere, in every way that it can. It's something different for both brands — the restaurant and the clothing — to do.” Checkout the rest of what FASHIONISTA.com has to say about innovations within the Food/Fashion niche market HERE

Donuts, Donuts, Donuts.... An Unconventional Work of Art

Photography: NyLaurent

Donuts are a quintessential staple to American cuisine. From gourmet offerings that infuse culinary expertise, to the corner shops that sell Donuts and Chineese food combos for $5.99, essentially donuts are consumed by everyone! 10 Billion eaten annually to be exact.

We decided to take this American staple and create donut designs that represent the mergence of Fashion and Art. Inspired by Dunkin Donuts Brand, we hope to embolden others through unconventional methods of artistic expression.  

This KFC Branded Merchandise was a complete success!

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Photograph: Liz Barclay

KFC is winning with this Limited Edition Branded Merchandise Collection! It completely sold-out and Pop-Culture enthusiasts are anticipating the next exclusive drop. Here are 4 reasons why this Limited Edition KFC Branded Merchandise was a complete success:

  1. Classic designs with relevant KFC branding

  2. The merchandise was available on the official KFC website which brought new traffic to the branded platform

  3. Relevant attributes associated with the KFC brand but also sparks a since of imagination

  4. All the pieces in the collection were practical and designed in a way that anyone from my younger sister to grandmother could wear with confidence

Checkout the full collection HERE